Maybe it's the use of fabric-like patterns...
...maybe it's the quirky hand-drawn illustrations and greetings... 
...maybe it's the evocative name...sunlight on closed lids... 
Whatever it is, Kate Holliday, the talented designer behind this delightful range of greetings cards, has hit upon a winner that I know will tick every box when looking for fresh, eye-catching, greetings cards for every occasion. 
